UN Women

Most men don’t feel targeted when we speak about violence against women. That’s why, in order to empathize and feel what women are exposed to, we built a campaign based on the following insight: One of the few times that a man feels fear of being raped is when he thinks he can be incarcerated. Women feel this fear every day.

Awards: Silver ACHAP Festival

Spanish for Latin America & Spain

French for Europe

UN Women

Senior Copywriter: Javiera Wuth & Daniela Cabezas
Senior Art Director: Francisca del Basto

Creative Director: Nicolás Soto & Leo Chiesi

ECD: José Ignacio Solari

Agency: McCann Santiago

Portuguese for Brazil & Portugal