Francisca del Basto

Publicist / Associate Creative Director / Art Director

Hi there! I'm Fran, and I'm thrilled to share my career journey with you. From Chile to Argentina, Spain, and the United States, I've had incredible experiences that have shaped my path. Let's meet so we can change the world with remarkable creativity!

Some of the clients I have worked with:

Coca Cola Company
UN Women
USPS
Cigna
Mastercard
Falabella / Fpay
League of Legends
Activision / Blizzard
Call of Duty
Diablo IV
Chivas Regal
Zegna
New York Loto

Pernod Ricard
Malibu
La Caixa Barcelona
Banco BCI
Entel
Agrosuper / Super Cerdo
Viña Santa Rita
Espumante Chile
Fundación Anita
Banmédica
Consorcio
Pharma: Pfizer, AstraZeneca, Exact Sciences and Janssen.

Professional Experience

Casanova McCann

Associate Creative Director / California, United States.

Senior Art Director / California, United States.

McKinney LA

Associate Creative Director / California, United States.

McCann Santiago

Senior Art Director / Santiago, Chile.

BigUp Agency

Creative & Art Director / Barcelona, Spain.

McCann Barcelona

Art Director / Barcelona, Spain.

McCann Santiago

Junior Art Director / Santiago, Chile.

Creative Internship in Art Direction / Santiago, Chile.

Recognitions

See It Be it El Sol 2025 Cannes Lions Inicative

Impacto Creativo 2025 Universidad del Desarrollo Chile

Lürzer's Archive 2024 This is Not Art / Peta Latino

Young Lions Winner U.S Hispanic 2024 Disconnection Crasher / Xfinity

Addy 2024 Silver - Film Video & Sound: Internet Commercial Campaign Those Were Not Stories / Diablo IV Activision

Addy 2024 Bronze - Film Video & Sound: Branded Content & Entertainment Online, Single AD Over :60 Those Were Not Stories / Diablo IV Activision

Addy 2024 Bronze - Film Video & Sound: Internet Commercial Single Spot, Any Lenght Those Were Not Stories / Diablo IV Activision

Fiap 2024 Shortlist - Branded Content Programa de Ficción Those Were Not Stories / Diablo IV Activision

Fiap 2024 Shortlist - Creatividad efectiva, aporte cultural y/o multicultural Those Were Not Stories / Diablo IV Activision

Fiap 2024 Shortlist - Mejor uso de la cultura local Those Were Not Stories / Diablo IV Activision

ThinkLA 2024 Idea Awards Finalist - Best Entertainment Campaign Those Were Not Stories / Diablo IV Activision

Jury ACHAP Festival Chile 2023 Jury Shortlist / Creatives abroad

Young Lions Winner U.S Hispanic 2023 The Smart Play / Wells Fargo

Festival of Media 2021 Best Launch Campaign Fpay Falabella Chile

ACHAP Silver 2020 UN Women Campaign

Editorial Cover Publication "Por Ella" 2020 International Magazine Marika

Editorial Publication "The Modern Lisa" 2020 International Magazine Marika

Cavanza 2015 Wine's Naming Santa Rita Chile

Education

Graduate Degree

Master in Advertising, Fashion Styling, and Visual Media. LCI Barcelona, Spain.

Higher Education

Bachelor's in Advertising with Distinction / Universidad del Desarrollo, Santiago, Chile.
Exchange Program / Universidad Argentina de la Empresa, Buenos Aires, Argentina.

Courses

Digital Creativity Course / Brother Ad.
Santiago, Chile.
Advanced Retouching Course / Pixelate.
Santiago, Chile.

Primary & Secundary

The Mayflower School / Santiago, Chile.
St. George College North / Buenos Aires, Argentina.

Press

Produ 2025 International Women's day (Read)
AdLatina 2024 Young Lions Winner U.S Hispanic (Read)
Young Lions Winner U.S Hispanic Produ 2024 (Read)
Circulo de Creativos 2024 Young Lions Winner U.S Hispanic (Read)
LatinSpots This Is Not Art PETA Latino 2024 (Read)
This Is Not Art PETA Latino Produ 2024 (Read)
The Power of Creativity 2024 Multicultural Marketing Resources (Read)
Young Lions Winner U.S Hispanic Produ 2023 (Read)
Jury ACHAP Festival Chile 2023 (Read)
Circulo de Creativos 2023 Young Lions Winner U.S Hispanic (Read)
ACHAP Chile Young Lions Winner U.S Hispanic 2023 (Read)
UDD Talk by alumni Francisca del Basto on Cannes Young Lions 2023 (Read)
LatinSpots UN Women Campaign 2019 (Read)
Revista G7 UN Women Campaign 2019 (Read)
UN Women Ecuador website - Article UN Woman Campaign (Read)
Article "The Modern Lisa" Purpura Issue Digital Magazine, Spain 2020 (Read)
Cavanza 2015 Wine's Naming Santa Rita Chile 2015 (Read)