THOSE WHERE NOT STORIES

To promote Diablo IV's new vampire season to the Hispanic community, we looked for unique ways in that would be relatable to our market, through the power of our grandparent's stories.  They're ingrained in our culture, since pre-Hispanic times. And even in our times, accounts of encounters with them are widespread in all Latin America. ​ And still, even in our day, our Latino popular culture is rich in tales of encounters with vampires and other creatures. 

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In the end, everyone thought those were old tales. They were not. They were warnings. Now, it’s your turn to fight.

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AWARDS:

1 Silver and 2 Bronze OC Addys 2024

3 Shortlist Fiap 2024

1 Finalist ThinkLA 2024 Idea Awards