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USPS - The Real Hispanic Holidays

When the holiday season arrives, all we see on TV are “the perfect holidays”: the perfect table, the perfect meal with a perfect turkey, the perfect tree, the perfect cheers... everything perfect, almost like a movie. But let’s be honest, for Latinos, that’s not perfection. Perfection is gathering around a barbecue instead of a formal table. Starting the holidays with five people and ending with fifteen—eating at the table, in the living room, on the terrace, everywhere. Putting up a fake Christmas tree, where there’s always a light that flickers or doesn’t work. Opening presents at midnight instead of waiting until the next day, playing Secret Santa, and dancing together afterward, once all the gifts are opened, to keep the celebration going. That’s perfection for us.

 

So, let’s celebrate the Real Hispanic holidays and show how USPS is there for every moment because perfection is having USPS deliver for every part of what makes them real.

30 seconds

15 seconds

USPS

Senior Art Director: Francisca del Basto

Associate Creative Director: Marlene Venero

Creative Director: Angélica Portillo

Chief Creative Officer: Elias Weinstock

Agency: Casanova McCann

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[ Francisca del Basto ]

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