ON MY WAY
THE WORK
For Back to School, we didn’t want to make another Gen Z ad. We wanted to make something they’d actually choose to watch, something that could live in culture. And because Ross is all about discovery, we brought that same spirit into music, using the campaign to discover and spotlight emerging artists.
THE FUN
Our first long form with the seven-time GRAMMY nominee @thegr8khalid and Oscar-nominated directors Sam and David Cutler-Kreutz.
LONG FORM
DOCUSERIES
EPISODE ONE
The beginning of a road trip that would change the course of their lives and careers.
EPISODE TWO
From self-doubt to self-expression, Khalid shares advice with Ian and Bryce to help them take the next step.
EPISODE THREE
The final stop of On My Way, where the journey all comes together.
