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NY LOTTERY
THE WORK
We partnered with McCann NY on a New York Lottery campaign that could take players all the way to the Billboard Music Latin Awards, reimagining the work in Spanglish and through the culture of the U.S. Hispanic audience.
THE FUN
Turning a lottery campaign into a music video.
30 SECONDS
We brought the campaign to life with a :60 music-driven film, along with :30 and :15 cutdowns.
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